Thing will turn into more interesting in IT area if it has anything do with money.
Good: We still see innovations and competitions going on the Internet.
Bad: No matter from which side you see, we will still see one or two big guys in this search engine game.
Ugly: More finger pointing will come up and Monopoly accuses another Monopoly for the Monopoly.
Now it is Monday, and it is enough with a weekend of news about Microsoft will buy out Yahoo! for 44.6 billion dollars. Let us see what is the plan from Google. Because the whole world knows that the acquisitions is nothing but all about Microsoft trying to beat Google.
According to the blogs from ZDNet, now Google launches its “let’s annoy Microsoft” plan with two strategies: the first to help Yahoo to make Microsoft’s buyout more miserable. and the second one is to work on the regulators.
Google tries to play hard ball with Microsoft here. At least it can force Microsoft to pay more; or even better, to make this buy-out deal disappear. Or neither of the above happens, at least Google has a revenge action which is a response for last time Microsoft bitched and moaned about Google’s DoubleClick acquisition.
For the plan A, how can Google help Yahoo to make Microsoft go away? 1）， Any interferences from Google can make the buy-out deal more difficult to Microsoft. Maybe Microsoft has to raise its prices tag to get this deal done. 2), More scared thing to Microsoft is Google could help fund an effort to take Yahoo private. If Yahoo goes private the first thing the new owners would do is outsource search to Google. Aha, evil Google, evil…
Even the plan A is not working, then Google can rely on its Plan B. Actually, Google is doing both of them at the same time. Plan B is to lobby all regulators it can get to look closely at this Micro-Hoo deal. Google’s points are we do not want to bring Microsoft’s infamous PC Monoploy into Internet which is supposed to: openness and innovation. David Drummond, senior vice president and corporate legal offer said:
Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies — and then leverage its dominance into new, adjacent markets.
But Microsoft already said the same just from another way. Hear what Microsoft mentioned Google as the “evil” Internet Search Monopoly in its statement:
While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and convergence. Today, the market is increasingly dominated by one player who is consolidating its dominance through acquisition. Together, Microsoft and Yahoo! can offer a credible alternative for consumers, advertisers, and publishers. Synergies of this combination fall into four areas:
and some blogs.
Today, Google is the dominant search engine and advertising company on the Web. Google has amassed about 75 percent of paid search revenues worldwide and its share continues to grow. According to published reports, Google currently has more than 65 percent search query share in the U.S. and more than 85 percent in Europe. Microsoft and Yahoo! on the other hand have roughly 30 percent combined in the U.S. and approximately 10 percent combined in Europe.
I believe you guys have your own opinions on the whole Microsoft-Google thing. But I just want to add one more thing: neither of them are not good enough, Microsoft is big, freak proprietary junk, and Google is a commercial related junk ad. spammer.
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